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Why am I required to give my full name, email address, phone number, birth date, and zip code when registering for the Backstage Pass?

All of the information collected from the Backstage Pass registration form is used to enhance the customer experience and expedite the application of the program at the point of sale. Name and phone number are required to access and verify account holder identification. Email addresses are used simply to communicate promotions and program updates to members and will not be sold or spammed. Birth dates are used only for the purposes of guest-specific promotions (birthday coupons), and zip codes help B&B Theatres to track Backstage usage and improve the customer experience.