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Backstage Pass Loyalty FAQ

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What is the Backstage Pass Loyalty Program?

B&B Theatres offers a loyalty program which awards customers points based on admission and concession purchases, special promotions and discounts, and access to exclusive events. This program is called the Backstage Pass.

How does the program work?

Whenever a Backstage Pass member presents their Backstage Pass ID Number (the phone number given when the account was created) at the Box Office or Concession Stand prior to making a purchase, their account is accessed. Points are added to the account based on the dollars spent in the subsequent transaction. Those points can be redeemed as vouchers at a later time for discounts on concessions or admissions. The program also affords members various additional benefits, which are outlined below.

What are the benefits of membership?

Backstage Pass participants are entitled to a number of benefits by way of their membership. These benefits include:

  • A $5.00 voucher for every $100 spent on the account
  • 0.50 cents off any Combo purchase on the account
  • $2.00 Tuesdays ($2.00 popcorns and sodas of any size on Tuesdays)
  • Access to various other promotions and discounts throughout the year

How can I sign up for the Backstage Pass Loyalty Program?

Guests can sign up for the Backstage Pass Loyalty Program at the Box Office using a Backstage Pass sign-up form. Registration is quick, easy, and free.

What is my Backstage Pass ID Number?

When signing up for a Backstage Pass, guests will be asked to list a phone number in association with the account. This phone number will serve as the Backstage Pass ID Number, and will be used to access the account at the Box Office or Concession Stand.

When should I give my Backstage Pass ID Number?

Each and every time a purchase is made, Backstage Pass members should give their Backstage Pass ID Number to the B&B Theatres associate at the register. The Backstage Pass ID Number is the phone number used to create the account.

How do I earn points on my Backstage Pass account?

Points are earned as purchases are made on the Backstage Pass account. Provided that the Backstage Pass ID Number is given at the point of sale, points can be earned through the purchase of tickets, concessions, standees, alcohol, gift cards, and any other item available for sale at any B&B Theatres location.

How do I redeem points?

When a B&B Theatres associate accesses an account at a register, the display will indicate the account’s point total and available benefits. At this point, discounts can be applied to qualifying items, vouchers can be redeemed, and other applicable promotions can be accessed.

How do I receive discounts on combos?

When a Backstage Pass ID Number is given at the point of sale, the associated Backstage Pass account is accessed. At that point, discounts to Combos are applied by the B&B Theatres associate.

Can more than one person use a single account?

While this is certainly possible, it is advised that individuals maintain separate Backstage Pass Loyalty accounts. Due to the customizable and customer-specific nature of particular Backstage benefits, B&B Theatres is able to provide more appealing promotions to members that do not share accounts with others.

Is membership in the Backstage Pass Program free?

At the present time, there is no cost to join the Backstage Pass Loyalty Program.

How can I see my point totals?

Point totals can be reviewed at the Box Office or in emails that go out to members on a semi-regular basis.

Can I apply for the Backstage Pass online?


When I purchase tickets or gift cards online, will I receive Backstage Pass points?

Guests will be given the opportunity to enter Backstage Pass Numbers when tickets are purchased at For gift card purchases, the sale must be made in person at the Box Office in order for Backstage Pass points to be awarded.

Are all B&B Theatres locations participating in the Backstage Pass Loyalty Program?

B&B Theatres is undergoing a significant software upgrade in order to improve the customer experience at every location. The installation of this software upgrade allows (among other things) the application of the Loyalty Program.
Guests who are interested in finding out if the program is available at their local theater are encouraged to reach out using contact information found at

Why am I required to give my full name, email address, phone number, birth date, and zip code when registering for the Backstage Pass?

All of the information collected from the Backstage Pass registration form is used to enhance the customer experience and expedite the application of the program at the point of sale. Name and phone number are required to access and verify account holder identification. Email addresses are used simply to communicate promotions and program updates to members and will not be sold or spammed. Birth dates are used only for the purposes of guest-specific promotions (birthday coupons), and zip codes help B&B Theatres to track Backstage usage and improve the customer experience.