B & B Theatres


B&B Theatres values its relationships with its guests. B&B Theatres has created this policy to describe its policies regarding its collection of information from consumers, its use of such information, and its privacy practices with respect to same. The information we collect from you is used to process your orders and to provide you with a more personalized, quick, convenient shopping and rewards experience. In order to make informed decisions regarding your personal information, B&B Theatres strongly urges you to review this policy completely and carefully.

This privacy policy applies to information collected by B&B Theatres, its subsidiaries, and affiliated companies (collectively, “B&B”) through your (i) use of B&B’s website and/or mobile application(s), (ii) participation in the B&B Backstage Loyalty program, or any sweepstakes, promotion, or survey offered by B&B, and (iii) disclosure of personal information to B&B through any other means. While your acceptance of this policy is voluntary, your continued use and/or participation in any of the foregoing constitute your acceptance of this policy and any other applicable terms. If you agree to this Privacy Policy, we may use the personally identifiable information you disclose for B&B’s marketing purposes, including selling that information to third parties for their marketing purposes.  For Nevada residents, you may opt out at any time from the sale of your information to third parties by submitting a verified request to us at contact@bbtheatres.com directing us that we do not sell to third parties any of your information that we have collected or will collect about you.  The effect of your opt-out will be to prevent us from selling your information to third parties in exchange for financial consideration.  Your opt-out will NOT affect the information we collect about you or use for B&B’s own purposes.

How B&B Collects and Uses Data. For each visitor to our website, our web server automatically recognizes only the consumer’s domain name, not email address. When you visit the B&B Theatres website, B&B automatically collects data on your website usage and online behavior, e.g., previous websites you visited, your computer’s web browser, operating system, and IP address, how you navigate and interact with the B&B site.

We may ask you to provide personally identifiable information when you create an online account, sign up for the B&B Backstage Loyalty program, download and register our mobile Application, purchase products or services, participate in a sweepstakes, promotion or survey, contact B&B with a question or concern, or participate in other activities when you visit a B&B website or use an Application. When you register for the B&B Backstage Loyalty program, newsletters and contests, you will be asked to provide your name, street address, email address, phone number, birthday and other marketing preferences. Through your participation in the B&B Backstage Loyalty program, B&B may collect information on your theatre movie transactions as well as concessions and food and beverage purchase at our theaters, including, without limitation, the movies you see, concession items you purchase, and theatres you attend. If you choose to use the Facebook Connect feature or similar features in connection with your account or Application, you are asking the social network provider to share your profile information with B&B.  B&B will collect, store and use all information it receives from the social network provider about you in connection with this privacy policy.


B&B may also collect additional information from you, depending on how you engage with B&B. For example, B&B may collect information from you if you post messages to our bulletin board, communicate with us through email or online comment cards, or participate in surveys or site registrations. While B&B generally limits the use of such information to its own internal use to address guest concerns and improve the guest experience, B&B may post guest feedback and comments on its website or on social media.

Sharing of Information. B&B uses information collected from you in a number of ways, including, without limitation, to improve the content and navigation of B&B’s website and mobile applications, to assist in the marketing and promotion of films, events, and B&B products in which you may be interested, to communicate with you for guest services purposes, and to prevent and detect fraud or other misuse of our website, mobile application, B&B Backstage Loyalty program, and promotions. Further, B&B routinely shares this information with third parties, such as motion picture distributors, industry data sharing services, and promotional and other business partners.

How B&B Secures Your Information. B&B uses several measures to protect that the personally identifiable information you submit to B&B through your use of a B&B website or Application, is secure. B&B takes reasonable measures to ensure that your personally identifiable information remains secure. B&B takes reasonable measures and implements appropriate safeguards to protect your personal information. However, by agreeing to this policy, you acknowledge that, although B&B endeavors to maintain the security of information in its possession, no security system is capable of preventing all security breaches and by continuing to use the B&B websites and applications, you accept the risk that a security breach may occur.

Third parties. B&B retains third parties to place and manage advertisements on its website and mobile applications. These third parties may automatically collect information from you, through cookies and other technology, in order to provide you with advertisements for goods and services in which you may be interested. B&B also uses third parties to assist it in providing services, fulfilling orders, Data and information requests, to improve your experience with the Applications and on B&B’s websites and for other business purposes. B&B may share your personally identifiable information with these third parties for these purposes.

In addition, the B&B website may contain links to other websites that are not operated or controlled by B&B, including to our online ticketing vendor and social networking sites. B&B does not endorse the content, nor make any assurances about the security, of these websites. B&B is not responsible for the privacy practices or content of third party websites. This policy applies only to the information collected by B&B as specified in this policy. It is your responsibility to understand the individual privacy policies of any website you visit.

In addition, we may disclose personally identifiable information you provide to third parties if we are required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) complete a sales/reward transaction, such as providing your shipping information to our carrier; (b) enable third parties to assist us in operating, evaluating or improving bbtheatres.com and/or the B&B mobile app and/or our business; (c) comply with legal process; (d) enforce the Agreement; (e) respond to claims that any information you provide violates the rights of third parties; (f) protect the rights, property, or personal safety of B&B, its users and/or the public; or (g) in relation to the sale, assignment, transfer or acquisition of all or substantially all of B&B's assets or shares by a third party.

Also, bbtheatres.com and B&B mobile app may provide combined, general statistics about our customers, sales, usage patterns, and related information to reputable third parties, but these statistics will include no personal identifying information.

Cookies and other Technologies.  B&B websites and Applications are designed to use technology (e.g., cookies, web beacons, embedded scripts, and pixel tags) to collect and store information concerning your use of the B&B websites and Applications, in order to recognize you, provide personalization, optimize performance of the B&B websites and Applications, and collect traffic data (e.g., number of visitors to the B&B website, frequency of visits or use, length of visit, and the use made, or the feature, function or advertisement selected). You may adjust your browser’s settings to alert you when a site is attempting to send a cookie and allow you to refuse cookies.

Employment Applications. Employment Applications submitted through B&B's Web Site are stored by B&B for a specified period of time and the information contained in the applications is not released to any person that is not an employee of the B&B Theaters, except as required by law. We will only contact an applicant to discuss employment interest and for no other purpose.

Website use by children under 13 years of age. B&B does not specifically target its websites and applications to children under 13 years old. If you are under the age of 13, you should only use our website and applications under the supervision of a parent or guardian.

Policy Changes. B&B reserves the right to change this policy at any time without notice. You are responsible for keeping apprised of the current policy; thus, B&B encourages you to check the policy periodically. The policy posted at http://www.bbtheatres.com/privacy-policy  is the current policy. Your continued use and/or participation in any B&B website, mobile application, loyalty program, promotion, etc., constitute your acceptance of any revised policy. Notwithstanding the foregoing, B&B will endeavor to provide notice of any material changes to this policy by sending an email explaining such changes to you at your email address on file with B&B if you are a B&B Backstage Loyalty member and by posting notice to B&B’s website.

Disclosures. B&B may be required to share your personally identifiable information with law enforcement or other governmental agencies in response to a court order, subpoena, government investigation, or as otherwise required by law. B&B also reserves the right to report to law enforcement agencies any activities that B&B, in good faith, believes to be unlawful. B&B also may share certain personally identifiable information when it believes that such sharing is reasonably necessary to protect the rights, property, and safety of others and itself.

Additionally, B&B may disclose your information as part of a planned or potential corporate sale, merger, reorganization, consolidation, or similar events. Your information will be treated as an asset and be transferred to the purchaser as part of a sale or other transaction.

Indemnity. You agree to indemnify and hold B&B, its subsidiaries, affiliates, officers, agents and other partners and employees, harmless from any loss, liability, claim or demand, including reasonable attorney's fees, made by any third party due to or arising out of your use of the Site or Applications, including also your use of the Site to provide a link to another Site or to upload content or other information to the Site.

Opting Out. You are never obligated to provide B&B with any personal information. At any time, if you would like to cease receiving communications from B&B or limit our ability to share your information with third parties, you may “opt out.” If you do not want to receive communications from B&B in the future or have personal information shared with third parties, email contact@bbtheatres.com or call (816) 407-7469 and indicate your preference.


Contact Us. If you have any questions about this Policy or want to give us feedback, please contact us by e-mailing us at contact@bbtheatres.com or writing to us at:


B&B Theatres

Attention: Guest Services

PO Box 129

Liberty, MO  64069

At The Theatre
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